THE BRIEF
Glimpy is an upcoming retail store located in Vancouver Canada. Glimpy specialises in sustainable and environmentally friendly products.
The store offers a range of eco-friendly home goods, clothing and accessories. The goal of this brief was to create a unique brand name and
identity that could grab the attention of the target audience.
THE PROCESS
The store offers a range of eco-friendly home goods, clothing and accessories. The goal of this brief was to create a unique brand name and
identity that could grab the attention of the target audience.
THE PROCESS
WHAT:
The task was to come up with a name and visual identity for the brand.
The task was to come up with a name and visual identity for the brand.
HOW:
I did this by carrying out various design thinking processes to come up with a name and concept for the brand ("A FRESH GLANCE AT THE FUTURE").
With this concept, I was able to craft my logo and brand elements as well as the colour scheme.
I did this by carrying out various design thinking processes to come up with a name and concept for the brand ("A FRESH GLANCE AT THE FUTURE").
With this concept, I was able to craft my logo and brand elements as well as the colour scheme.
WHY:
The name Glimpy comes from the brand concept; A FRESH GLANCE AT THE FUTURE. The concept is supposed to represent the idea of seeing a future where the environment is consistently being maintained and cared for as more and more customers opt to use products that are friendly towards the environment, thus resulting in a greener future for Vancouver and eventually other parts of Canada and potentially the world. I chose the colours green and blue because they best represented the keywords (Fresh, Glance, Future) from the brand concept.
The name Glimpy comes from the brand concept; A FRESH GLANCE AT THE FUTURE. The concept is supposed to represent the idea of seeing a future where the environment is consistently being maintained and cared for as more and more customers opt to use products that are friendly towards the environment, thus resulting in a greener future for Vancouver and eventually other parts of Canada and potentially the world. I chose the colours green and blue because they best represented the keywords (Fresh, Glance, Future) from the brand concept.
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