THE BRIEF

SON SON [SON meaning "Sound" in French] is a retail store in Paris that sells coffee and Pastries. Their target audience
is tourists, business professionals and urban citizens. The goal for this brief was to come up with a name for the brand as well as a visual identity.


THE PROCESS

WHAT:
The task was to come up with a name and visual identity for the pastry store.
HOW:
I did this by carrying out various design thinking processes to come up with a name and concept for the brand. The concept for this brand
is 
"FLAVOUR THAT IS SO OUTSOUNDING" With this concept, I was able to come up with the brand name as well as craft my logo and brand elements.
WHY:
I decided to use my chosen concept because I believed it would help me convey the idea of the stores' pastries being exceptionally good in
comparison to other pastry stores.
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Interested In Getting A Design For Your Brand?
Feel free to contact me:

(tobenna.etiaba@gmail.com)
SUBMIT
Thank you!

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