THE BRIEF
LAP 24 is an American coffee brand that is geared towards car enthusiast and they sell their coffee during the CARS & COFFEE show. The goal of this brief was to create a brand identity as well as a packaging design.
THE PROCESS
WHAT:
The task was to come up with a brand identity as well as a packaging design.
HOW:
I did this by focusing on the words cars and coffee as well as trying to implement one of their brand values (SPIRITUALITY) into the design and as a result, I was able to come up with the logo and colour scheme.
WHY:
I decided to incorporate the concept of spirituality into the visual identity as it was extremely important to the founder and I wanted that aspect of the brand to be conveyed visually.
LAP 24 is an American coffee brand that is geared towards car enthusiast and they sell their coffee during the CARS & COFFEE show. The goal of this brief was to create a brand identity as well as a packaging design.
THE PROCESS
WHAT:
The task was to come up with a brand identity as well as a packaging design.
HOW:
I did this by focusing on the words cars and coffee as well as trying to implement one of their brand values (SPIRITUALITY) into the design and as a result, I was able to come up with the logo and colour scheme.
WHY:
I decided to incorporate the concept of spirituality into the visual identity as it was extremely important to the founder and I wanted that aspect of the brand to be conveyed visually.
Interested In Getting A Logo Designed For Your Brand or Packaging?
Interested In Getting A Logo Designed For Your Brand or Packaging?
Feel free to contact me!
Thank you!
