THE BRIEF

LAP 24 is an American coffee brand that is geared towards car enthusiast and they sell their coffee during the CARS & COFFEE show. The goal of this brief was to create a brand identity as well as a packaging design.

THE PROCESS

WHAT:
The task was to come up with a brand identity as well as a packaging design.

HOW:
I did this by focusing on the words cars and coffee as well as trying to implement one of their brand values (SPIRITUALITY) into the design and as a result, I was able to come up with the logo and colour scheme.

WHY:
I decided to incorporate the concept of spirituality into the visual identity as it was extremely important to the founder and I wanted that aspect of the brand to be conveyed visually.
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Interested In Getting A Design For Your Brand?
Feel free to contact me:

(tobenna.etiaba@gmail.com)
SUBMIT
Thank you!

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