CLARO
(Campaign/Branding)
A campaign created to confront the issue of police brutality. The campaign is focused specifically on Colombia as there was a case of shootings which resulted in the deaths of 11 people in 2020, as citizens were protesting against police brutality, however, this later got dismissed by the same police force who committed the murders. The campaign is geared towards people who are living outside of Colombia as it serves to inform them of the matter.
CONCEPT: Seeing through an impure system
