THE BRIEF
CLARO [Meaning clear in Spanish] is a campaign created to address the issue of police brutality in Columbia. In 2020 there was a case of shootings that resulted in the death of 11 citizens who were protesting against police brutality, however this was dismissed by the same police force that committed the murders.
THE PROCESS
WHAT:
The task was to come up with a name and visual identity for the campaign.
CLARO [Meaning clear in Spanish] is a campaign created to address the issue of police brutality in Columbia. In 2020 there was a case of shootings that resulted in the death of 11 citizens who were protesting against police brutality, however this was dismissed by the same police force that committed the murders.
THE PROCESS
WHAT:
The task was to come up with a name and visual identity for the campaign.
HOW:
I did this by carrying out various design thinking process in order to come up with a name and concept for the brand ("SEEING THROUGH AN IMPURE SYSTEM"). With this concept I was able to craft my logo and brand elements.
I did this by carrying out various design thinking process in order to come up with a name and concept for the brand ("SEEING THROUGH AN IMPURE SYSTEM"). With this concept I was able to craft my logo and brand elements.
WHY:
I came up with the name CLARO to convey the idea of people finally being able to see the Columbian Police Force for how violent they were, and I designed a logo which conveys that as well.
I came up with the name CLARO to convey the idea of people finally being able to see the Columbian Police Force for how violent they were, and I designed a logo which conveys that as well.
Interested In Getting A Logo Designed For Your Brand or Packaging?
Feel free to contact me!
Thank you!
